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Data protection


We, the MultiFit Tiernahrungs GmbH, as operators of the website are responsible for the processing of personal data of users of the website. Our contact details can be found in the site notice of the website, the contact partners for questions regarding the processing of the personal data are directly specified in this data privacy statement.

We take the protection of your privacy and your private data very seriously. We collect, store and use your personal data only in accordance with the content of this data privacy statement as well as the applicable regulations in terms of data-protection law, in particular the European General Data Protection regulation (GDPR) and the national data protection regulations.

With this data privacy statement we want to provide information as to what extent and for what purpose personal data are processed in connection with using the website.

Personal Data

Personal data is information about an identified and identifiable natural person. This includes all information regarding your identity such as name, your email address or your postal address. Information which cannot be linked to your identity (such as statistical data, for example the number of users of the online offer) does, however, not count as personal information.

Generally, you can use our website without disclosing your identity and without providing personal data. Only general information about your visit to our website will then be collected by us. For some of the services offered, however, personal data related to you will be collected. These data will be used by us strictly only for purposes of using this website, in particular for providing the requested information. When collecting personal data, only the data absolutely necessary must be bindingly furnished. In addition to this, providing further details may be possible which are then voluntary information. We will point out whether these are mandatory fields or voluntary information. We will then provide information with regard to the specific details in the relevant section of this data privacy statement.

No automatic decision-making based on your personal data takes place in connection with using our website.

Processing of personal information

Your information is stored by us on specially protected servers within the European Union. These are protected against loss, destruction, access, change or dissemination of your data by unauthorised persons using technical and organisational measures. Only a few, authorised persons are able to access your data. They are in charge of the technical, commercial or editorial maintenance of the servers. Despite regular checks, full protection against all risks is not possible.

Your personal data is transmitted via the Internet in encrypted form. We use TLS-encryption (Transport Layer Security) for data transmission.
Passing on of personal data to third parties

We strictly use your personal information only for providing the services and performances requested by you. If and when as part of the service provision we make use of external service providers, their access to the data also takes place exclusively for the purpose of service provision. Through technical and organisational measures we ensure compliance with the stipulations in terms of data-protection law and also place our external service providers under this obligation.

Beyond this, we do not pass on the data to third parties without your express consent, in particular not for advertising purposes. Passing on of your personal data takes place only if you have granted your consent for the data transfer or if and when we are authorised or obligated to do this as a result of legal regulations and/or official or judicial directives. This may include in particular disclosing information for the purpose of criminal prosecution, averting danger or for asserting intellectual property rights.

Legal bases of data processing

If and when we obtain consent for the processing of your personal data, Art. 6 Par. 1 lit. a) GDPR shall serve as legal basis for the data processing.

If and when we process your personal data, because this is required for performing a contract or as part of a quasi-contractual relationship with you, Art. 6 Par. 1 lit. b) GDPR shall serve as legal basis for the data processing.

If and when we process your personal data for meeting legal obligations, Art. 6 Par. 1 lit. c) GDPR shall serve as legal basis for the data processing.

As a legal basis for the data processing, Art. 6 Par. 1 lit. f) GDPR further comes into consideration if the processing of your personal data is required for protecting a legitimate interest of our company or a third party and in doing so, your interests, fundamental rights and fundamental freedoms do not require the protection of the personal data.

As part of this data privacy statement, we always point out on which legal basis we base the processing of your personal data.


Deletion of data and storage period

We fundamentally always delete and/or block your personal data when the purpose of the storage no longer applies. But beyond this, storage may take place if this is provided for by legal requirements to which we are subject, such as with regard to legal storage and documentation obligations. In such a case we delete and/or block your personal data after the end of the relevant requirements.

Use of our website
Information about your computer

For every access to our website, regardless of your registration, we collect the following information about your computer: the IP address of your computer, the query by your browser as well as the time of this query. Furthermore, the status and the data quantity transmitted as part of this query are also recorded. We also collect product and version information about the browser used and the computer's operating system. We furthermore record from which website the access to the online offer took place. Your computer's IP address will be stored for seven days to this end, and subsequently deleted.

We use these data for maintaining the website, in particular in order to determine and eliminate any errors, to determine the degree of capacity utilisation of the website and to make adjustments or improvements. In these purposes lies also our justified interest in the data processing pursuant to Art. 6 Par. 1 lit. f) GDPR, which is the legal basis for this processing.

Use of cookies

For our online offer – as on many websites – cookies are used. Cookies are small text files which are stored on your computer and store specific settings and data for communication with our website via your browser. A cookie usually contains the name of the domain from which the cookie file has been sent, as well as information about the age of the cookie and an alphanumeric identifier.

Cookies allow us to recognise your computer and immediately make available any default settings. Cookies help us improve the website and to offer you a better and even more customised service. Herein also lies also our justified interest in the data processing pursuant to Art. 6 Par. 1 lit. f) GDPR.

The cookies used by us are so-called session cookies which will be automatically deleted again after the end of the browser session. In some cases, cookies with a longer storage period may also be used so that your default settings and preferences can also be made allowances for the next time you visit our website.

Most browsers are set to automatically accept cookies. You can, however, deactivate the storage of cookies or set your browser to notify you as soon as cookies are being sent. It is also possible to manually delete cookies already stored using the browser's settings. Please note that you may not be able to use our website or only with restrictions if you reject the storage of cookies or delete necessary cookies.

Technically required cookies
Some cookies are required for technical reasons in order to allow you to use our website. With these cookies we collect and store the following data:

-        Language settings
-        Contents of the order form (free sample order)

Analyse Cookies

In addition, we use cookies on our website which allow an analysis of your user behaviour, so-called analysis cookies. Your data collected using the cookies is pseudonymised, so that the data cannot be associated with the respective user any more.

We use analysis cookies to improve and optimise the quality of our websites and their contents, as well as to improve and check the reach and findability of our websites. These purposes at the same time form the basis for the justified interest for the purpose of the legal basis for the processing pursuant to Art. 6 Par. 1 f GDPR.

For analysing the user behaviour for the aforementioned purposes, we use the programs listed below, which in turn use cookies as explained.

Adobe Analytics

In addition to the use of Google Analytics, Adobe Analytics is also used. The data is stored to the same extent and with the same process as with Google Analytics. In doing so, this data with regard to the user behaviour – incl. origin and site views – is stored. Furthermore, data such as gender, year of birth or postal code are collected in anonymised form without allowing any conclusions about you as a person. A merging of the data with your personal data (name or address) is not possible. In addition, your IP address is not processed by Adobe Systems, but only stored in truncated form. The information collected is stored by Adobe Systems within the European Union. By using this website, you agree to the collection and storage of the data collected about you by Adobe Systems in the way described above and for the aforementioned purpose.

Further information about data protection at Adobe Systems as well as the data privacy statement can be found on You also have the right to object to the collection of your usage data as well as the creation of such pseudonymous user profiles (Opt-out). You can submit your objection on the opt-out website of Adobe. Information about the function of cookies and the Opt-out Option of Adobe Analytics can be found under the following link:

The use of Adobe Analytics was tested by the Bavarian LDA (Data Protection Authority of Bavaria 
for the Private Sector) in 2013. The results of the test – the test report confirmed the application to conform with data protection laws - this report by Bay LDA is available for download here:

We believe that, because of the protective measures taken (anonymisation and the possibility to object) the data processing for optimising our website can be considered as a justified interest in the data processing pursuant to Art. 6 Par. 1 lit. f) GDPR. 

Use of Adobe Target

The storage of data in Adobe Target takes place in analogue form, the same terms and conditions as for Adobe Analytics apply (albeit the extent of the data stored is significantly smaller).

Retargeting und Remarketing

Retargeting and/or Remarketing refer to technologies in which users who have visited a specific website will be shown relevant advertising even after leaving this website. To do this, it is necessary to recognise Internet users beyond the own website, for which cookies by the corresponding service providers are used; furthermore, past user behaviour will be taken into consideration. When a user looks at specific products, for example, these or similar products can later be shown to him on other websites in the form of advertising. This is personalised advertising, which is adapted to the requirements of the individual user. For this personalised advertising, it is not required that any identification of the user takes place beyond the recognition. The data used for the retargeting and/or remarketing is thus also not merged with further data by us.

We use such technologies for inserting advertisements on the Internet. We rely on third-party providers for inserting the advertisements. You can contact the individual providers for more details about the type and extent of the data processing and also decide separately by provider whether you want to object to the use of the respective technology. If and when the technology is based on the use of cookies, you can also delete the respective cookies or deactivate the storage of cookies altogether.

Division / Data privacy statements / Opt-Out

Google / Data privacy statements / Opt-Out

Facebook / Data privacy statements / Opt-Out

Adobe / Data privacy statements / Opt-Out

The insertion of advertising and advertising control is at the same time our justified interest in the data processing pursuant to Art. 6 Par. 1 lit. f) GDPR.


To participate in a sweepstake we request personal data such as your email address or your telephone number. Entering these details is required so that we can notify you in case you win a prize. As part of registering for a sweepstakes, we obtain your consent for the processing of the personal data. The legal basis for the data processing is thus Art. 6 Par. 1 S. 1 lit. a) GDPR.

Social Media

In our website you will find links to the social networks Facebook, and Instagram, the career network Xing as well as YouTube. You can recognise the links by the respective logo of the provider.

By clicking on the link the respective social media sites will open, to which this data privacy statement does not apply. Further details about the terms that apply there are available in the respective data privacy statements of the individual providers; you can find these on:



Before accessing the respective links, no transfer of personal information to the respective providers takes place. Your viewing of the linked page also constitutes the basis for the data processing by the respective provider.

Your rights and contact

We place great value on explaining the processing of your personal data as transparently as possible and to inform you of your rights in this regard. Should you require more detailed information or want to exercise your rights, you can contact us at any time and we will see to your concerns.

Data subject rights

You have extensive rights with regard to the processing of your personal data. To begin with, you have an extensive right to information and can request the correction and/or deletion or blocking of your personal data where required. You can also request a restriction of the processing and have the right to object. With regard to the personal data you transfer to us, you also have the right to data portability.

Should you want to exercise one of your rights and/or request more details about this, please contact our customer service. Alternatively, you can also contact our data protection officer.

Revocation of consent and objection

Any consent you may have granted can be freely revoked at any time with future effect. By revoking the consent, the legality of the processing carried out based on the consent until the time of revocation shall not be affected. Your contact partner to this end is also our customer service and our data protection officer.

Insofar as the processing of your personal data is not based on consent having been granted, but takes place based on another legal bases, you can object to this data processing. Your objection leads to a review and termination of the data processing, as the case may be. You will be notified of the results of the review and will receive – if and when data processing is to be continued nonetheless – more details from us why the data processing is permitted.

Data protection officer and contact

We have commissioned an external data protection officer who supports us in matters of data protection-law and whom you can contact directly. For questions regarding our handling of personal data or further information with regard to matters related to data-protection law, our data protection officer and his team will be happy to assist you:

RA Dr. Sebastian Meyer, LL.M.
c/o BRANDI Rechtsanwälte
Adenauerplatz 1, 33602 Bielefeld
Telephone: 0521 / 96535-812

if you would like to contact our data protection officer in person by email, you can also reach him on


If you believe that the processing of your personal data held by us is not in accordance with this data privacy statement or the applicable data protection regulations, you can also file a complaint with our data protection officer. The data protection officer will look into the matter and let you know the result of the review. In addition to this, you also have the right to file a complaint with a supervisory authority.

Further information and changes.

Links to other websites

Our website may contain links to other websites. These links are usually identified as such. We have no influence on to what extent the websites linked to comply with current data protection regulations. We thus recommend that you also seek information about the respective data privacy statements on other websites.

Changes to this data privacy statement

The status of this data privacy statement can be seen from the date indicated (below). We reserve the right to make changes to this data privacy statement at any time with future effect. Changes will be made in particular when technical adjustments of the website are required or in case of changes to the stipulations in terms of data-protection law. The latest version of the data privacy statement at any one time is always directly available via the online offer. We recommend you to regularly acquaint yourself with any changes to this data privacy statement.

This data privacy statement is effective as of: May 2018